Yesterday, good friend and Sacramento real estate broker Gena Riede declined to take a $2 million listing in Whitney Oaks–located in Rocklin, just outside Sacramento. The home has magnificent views, is in a fine golf course neighborhood, and offers over 7000 square feet of potential living area.

This was a listing appointment that Gena had prepared for in detail. She had reserved space here for an article about the property, had made arrangements for us to leave information about the home with top luxury brokers in Northern Europe when there later this month, and had a professional photographer on stand-by.

Gena leaves little to chance.

The floor plan, unfortunately, turned out to be a bit illogical with unspecified rooms at the entry level and an enormous living room and foyer upstairs.  The master bedroom was surprisingly small with an adjoining bath that was surprisingly large with sink perched on black-lacquered 2×4’s. There were gaps in drywall around electrical outlets and cracks at drywall joints. The general impression was one of an unfinished home.

This, in short, is NOT a luxury home. It is a project-in-process that demands to either be either professionally finished–or sold to someone who can see it to completion. And given that other smaller and finished homes have sold in this fine Sacramento neighborhood for less than $1 million, it is an improbability that this unfinished property will sell at a luxury home price.

Gena Riede is Sacramento’s premier luxury real estate broker–and is willing to professionally represent true luxury homes in the Sacramento real estate market. She can be reached at 916-417-2699 or at gena@genasell.com

Advice to luxury home sellers: Make sure that your home and it finishes match luxury home standards in your community and neighborhood. Don’t expect the potential buyer of your home to finish it for you.

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