There is no escaping the fact that we live in a digital age, with most successful businesses having an online presence that enables them to connect with their audience in meaningful ways. Although your online presence should obviously be markedly different from those created by businesses across other industries, here are just a few reasons why your restaurant will benefit from the creation and maintenance of a website that reflects your brand.

Image Credit

A place to tell your story and make additional sales

Increasingly, consumers are looking to purchase from and interact with businesses that have a unique story and/or strong identity they can connect with. Your website is an ideal place to tell your audience why you love what you do.

As the effects of the coronavirus pandemic started to hit the restaurant industry, some discovered that their online presence helped them to diversify their income and sustain …