Useful Tips to Create the Most Effective Security Logo
People from the Edelman Trust Barometer have recently discovered that over the past years, there is one common thing that business companies is having troubles establishing, and that is trust. Client trust has been a constant issue among a number of companies, especially those companies that sell anything related to security. However, this should not be something that will bring you down. With this in mind, it is crucial that you exude trustworthiness to both your current clients and potential clients alike, and one example would be improving your logo design. If you want to know what you can do to get the trust of your soon-to-be clients, then here are some things that you can do to your security logo design.
The first thing that you have to consider is your font.
How clients will see your company will have to do about how your company logo looks like. If you think that your company logo is too boring, then the first aspect of it that you must consider is the fount that you are using.
If you are the kind of company that banks on the trust of your clients such as a financial company and a security company, then you must take advantage of the more modern fonts for your logo. Modern fonts just look good, most especially that they come with both thin and thick strokes. When you use these fonts, you are implying to your clients that you are in control of the whole thing and that they can put their trust in you to do whatever it is that can cater to your security needs.
Additionally, modern fonts are just in between the old fonts and the new fonts. When you are in the middle of the old and the new, then this goes to say that people will not see your company as old-fashioned and at the same time, they will not also consider you to still be a newbie in the business.
Look for colors that best fit your security company logo
The message that you want your company to come across to your clients will be better implicated with the choice of logo color. Different colors are capable of meaning different things. If you want to emphasize credibility and control, then it is highly recommended that you choose colors such as black, gray, and blue. Blue is the best color to choose to exude boldness, command, protection, as well as security. This color is what is also being used among companies that sell electronic gadgets. Try taking a look at Zions Security, you will then discover that they use the color blue in both their website as well as their logo so that they can better show their clients that they are the best company to trust.